The man behind Google Docs on the opportunities in the cloud - Reuters

By Jonathan Blum to Entrepreneur.com

Sun, March 20, 2011 8 pm EDT

From left: Jonathan Rochelle, Micah Lemonik and fuzzy Khosrowshahi

Jonathan Rochelle, 47, knows what Google can do for a small business. As leader of the group for Google Docs product, it is responsible for the development of some software to small businesses most innovative of the giant of the Internet. Google Docs is a spreadsheet Web company he started and sold to Google in 2005. Rochelle also plays an advisory role to the discrete process of Google for the acquisition of the startups.

We spoke with la Rochelle for his advice for the use of Web tools - in your small business and what it takes to get noticed by a business more cools the world. Here are excerpts of our conversation edited.

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Contractor: Many small businesses are not taking full advantage of cloud computing, despite its low cost and a greater convenience. Why?
Rochelle: There is still a lack of awareness on the difference between the computer and installed software locally clouds. With cloud computing, that you can access your documents from anywhere, you don't get a new computer. If you open an Office and you have three employees, there is always a traditional approach to the purchase of three computers and networking at all. With cloud computing, you will necessarily need to buy new computers or their network. Instead, everyone can use their own computers and access to the shared online documents. The old approach will change, but there is a legacy that is making it difficult. One of the things holding computer Web return to become dominant is the plateau. You don't go in a store to buy. People don't know where to go to "buy" cloud computing.

Contractor: What are some tips for small businesses to buy cloud-based software?
Rochelle: After other companies who are using proven solutions is one of the most important things. And, don't use combinations of programs that don't fit well together. So, where you can, you want to paste with a unique company that offers most of what you are looking for. In addition, do not try to match the product exactly to your processes. It's really expensive. If you are ready to change your process somewhat to correspond to a technology that has trusted and credible and working, you can save even more money. It should be little pain to change your process so that you use standard technology.

Contractor: What opportunities business you see for potential entrepreneurs of software?
Rochelle: Niche applications. Management software through a movement of the platform on the Web. As this occurs, all prior software can be re-questioned. There are opportunities for the guy who wrote the application that contributes to a dentist's Office, the guy who wrote the application that you run your hardware, or contributes to a journalist be more effective. The greatest opportunity is offering the best software in these classes of niche on the new Web platform. Web-based software are much cheaper for buyers that traditional software and programmers can be much more innovative, it is useful for a contractor to say, OK, we'll start from scratch.

Contractor: When sizing for potential acquisitions for Google, what you look for - something unique?
Rochelle: We are certainly looking for a kind of secret sauce that it would be difficult for us to start from scratch, but the team is probably the most important thing. People should be passionate about what they do. It is the driver.

Contractor: Tips on the best way to show that you have a good idea and the right team?
Rochelle: Not to present what you think of the buyer or the partner wants to hear. It is just a bad thing to do. A completely honest conversation about where you are directed is a must.

Contractor: How Google come to acquire your business?
Rochelle: In 2003, I was running a business, I started called ITK Solutions that created the management software for major financial services companies. Financial spreadsheets were kind of a little magic, because they gave the business people who were not of the technicians of the ability to deliver cool, automated things like complex formulas, graphics and lots of data. But spreadsheets were inherently locked in a box-, they were on a desktop computer. My partner Farzad "Fuzzy" Khosrowshahi found this idea of conversion from a spreadsheet Web code. There was a very specific financial model at the time where we estimated would take about six months to put on the Web. But he was able to convert a worksheet code in the code on the Web in almost no time. This time, we knew that we were in business together.

Contractor: You addressed Google immediately?
Rochelle: Step exactly. At the same time, we have someone we knew contacted for some tips on one of our other products. And it turns out, it is to Google. Therefore, we define a meeting, but not with the intent to sell. In fact, it is very clear that our product was not something that Google was interested in, but he was happy to help us, on a personal level. So he looked at the concept, we drew pictures of the Board of Directors for him, and it was a good conversation. But not good enough.

If we then showed him the fuzzy logic produces our Web worksheet prototype. And he literally fired computer laptop away. He tried a few complex formulas. And he said, "Wow, this thing works." And then he said: "I changed my mind." I think that interested Google. "And, from this moment, it turns into a conversation about the acquisition.

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Werner Vogels sees a thousand platforms flowering - InformationWeek

Werner Vogels, a bear of a man of Amsterdam, with his beard, his sport shirt and coat, making him look even more that it is suspended while literally on the run to the cloud connect 2011, an event UBM TechWeb, talking about some things happening with Amazon Web Services Elastic Compute Cloud (EC2).

Objective of the Amazon with EC2 is not to be all things to all people, but stick to provide a basic infrastructure that allows others to choose what they want in the cloud. "More serious applications today have multiple components." "An application will be combining Java code with Ruby code with a suite (Oracle) E-Business and bring something of SugarCRM," he said in an interview.

Amazon Web Services strives to provide a platform where companies can decide to run some of these components in the cloud and others in the company. In the past, he noted, a vendor of the "platform" tend to provide elements that were owners and locked client. Infrastructure of cloud, of the other hand, "is a platform which allows to blend" elements and their execution where you choose.

This is the first time that I heard Vogels designate EC2 as a platform and the platform as a service is one of the forms accepted cloud computing. The term tends to cover Salesforce.com with Force.com, Windows azure platform when you use it to run the tools and services provided by Microsoft and Google App Engine, with its tools and its gadgets provided by Google. But this is not what was meant by Vogels.

Until now, Amazon has no wading in any typical lock-in plate-forme--other that originating in Amazon Machine Images at a time when there were not many alternatives, I would call "light lock-in." Friends can be converted to run under hypervisors other than custom Xen in the Amazon, which will be done systematically, and some time in the future. Amazon Web Services has not produced tools and development kits which, if you use it, make you a permanent part of EC2. Rather, I think, Vogels meant that AWS built on a neutral platform on which different tools and the development of many services can be built.

In addition to Heroku and Engine Yard for Ruby examples, he noted the SpringSource cloud Foundry Java platform running on EC2, as does the platform PHP, PHP fog.

At the same time as third party build options of EC2, Amazon itself is implementing specific services which facilitate its cloud to use as the elastic Beanstalk, CloudFormation and Service of Simple Notification. What is the development environment, the resulting application can make use of these services speed deployment, manage the components of the app and services scale, if necessary, he said.

His comments on this point to stress a fundamental shift going on within the parameter of the Amazon infrastructure. We tend to think that EC2 infrastructure is static, immutable compute cycles attached to static auxiliary services such as S3 storage. In fact, EC2 himself is a rapidly changing environment, offering services more to do with the easiest cloud. She added 43 those services in 2009. Vogels, 50 in 2010, said, and the pace will continue to accelerate.

Locate the AWS and third parties begin to realize with EC2 a most comprehensive mobile development environment. Vogels referred to the example of SimpleGeo, a set of services of location-aware app developers who register for a key to use the SimpleGeo API. Geolocation services would be a natural complement to sit on top of EC2 - notification services for people on the move, services collaboration for distributed teams, temporarily disconnected.

I'm starting to see infrastructure cloud not as all compute cycles but as a core of wounds closely, carefully built basic services that can be used by different clients in many ways. SimpleDB was a prototype but the list of opportunities, as the Outlook for cloud computing itself is infinite.

Think like a service, says Vogels, and the complexion of the infrastructure as a service begins to take on another light. What of the more restrictive definition of the infrastructure as a service, including the well established one of the NIST, I thought that I heard him say that his speech. But it is quickly answered. "We do not ass of rat models of...". We don't want to enter into the business of the platform (but) let thousand platforms bloom.

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Diving in waters deep cloud for Google Apps, Amazon EC2 - CIOL

BANGALORE, India: it was a time where companies like Oracle said, ' he did y nothing called cloud '; However, now all admit that "everything that today is the cloud."

"Cloud has made the task of the single developer and company's lower infrastructure investment as it provides a large pool of massively scalable infrastructure is tenants and elastic in nature","said Rohit Bhardwaj, senior engineer, Kronos.".

He was a session on "Cloud computing diving in waters," deep for Google Apps and Amazon EC2 the first day of the spark it 2011, where he gave to the public practical experience on how to use cloud computing for Google App Engine and Amazon EC2.

He said that Google App Engine, a powerful cloud computing platform, is designed so that it will help developers to create and manage, scalable web applications on the JVM.

"The Google App Engine is a platform for developing and hosting web applications in managed by Google data centers." The Google App Engine is an example of cloud technology as it virtualizes applications on multiple servers and data centers, said Bhardwaj.

Therefore, if a developer is developing a Java on App Engine application, they would probably already know that they can use the JPA and JDO Java persistence API to interact with the data store. It has also shown how to take advantage of the API in the construction of clouds.

Bhardwaj also explained how to deploy groovy on grails on Amazon EC2 request. Amazon EC2 is the platform (AHA) hardware-as-a-service cloud provider of Amazon Web Services. Amazon Web Services also provides software-as-a-service (SaaS) with AWS S3 and database-as-a-service (DaaS) with DB Simple.

He concluded by saying that while the clouds offers many advantages there was still several obstacles, such as security, the protection of personal information, the connectivity, OpenAccess, reliability, interoperability, independence of the CSPI, economic value, the it governance, and policy questions overall limits, when it comes to computer adoption in enterprises of the clouds, which must be addressed.

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The advance of the Bell: Hewlett-Packard-BusinessWeek

NEW YORK

Shares of Hewlett - Packard Co. dug decrease with the larger market in premarket trading Tuesday after CEO Leo Apotheker described the plans of the business of technology to sell "cloud computing" services in a near future, said HP plans to raise its dividend for the first time in ten years.

HP shares have slipped in a bond around the world as Japan nuclear crisis continues to worsen. The small decline does not appear to be company-specific as the analysts expressed confidence in the prospects of HP. Scholarship of the nose-dived almost 11% Japan, leading the significant decline in the Tuesday before the opening of the U.S. Exchange on world markets. HP shares slid 66 cents, or 1.6%, to $40.83 in premarket trading.

Monday, Apotheker publicly exposed his strategy for HP for the first time since his arrival to the position of CEO, four months ago. While he offered few details, the "public cloud" was one of the few specifics. When he launches the service will be HP compete with Amazon.com, Salesforce.com and other companies which have based their business on the sale of services on the Internet.

HP is also raising its quarterly dividend of 12 cents to 8 cents.

Analyst Wedbush Morgan Kaushik Roy kept a rating to "Outperform" on HP and said he believes that the company will be able to solve its problems in the short term in its segment of services in the next quarter or two.

"HP continues to do very well in the activity of the company (especially in servers and networking), and printing remains stable," the analyst wrote in a note to investors. "Improving the quality of earnings and the stock remains attractive in terms of evaluation".

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Cloud.com launches CloudStack platform Open Source 2.2 - Web Host Industry Review

(WEB host industry review) - clouds Cloud.com (www.cloud.com) hosting provider announced Tuesday that it has launched CloudStack 2.2, the latest version of its cloud computing platform open source.First, cloud.com launched CloudStack in spring 2010. The open software solution source accelerates the deployment, management and configuration of public and private infrastructure highly scalable as a cloud service.Using CloudStack, data center operators can rapidly develop and easily cloud services within their infrastructure existing for cloud application services and elastic.Now available for download, CloudStack 2.2 offers many advantages for operators of data center.The hypervisor independence provides support for VMware vSphere 4, Citrix XenServer 5.6 and the operation of the Machine core base virtual open source simultaneously in a single cloud.Advanced features incorporated as network based on the software of management as well as VLANS and networking Direct attach IP allow administrators to integrate with a physical or virtual network architecture that best matches their needs.CloudStack 2.2 has the ability to manage multiple zones availability geographically dispersed from a single console for command and control, allowing companies to expand globally while managing locally.CloudStack has also improved its user interface with an intuitive web interface of a licence to AJAX, simplifying usability for administrators.The delegation based on roles to multiple levels of administrator gives the agility and flexibility self-service while maintaining control on the policies of the enterprise and expenditure.The new version also introduces CloudBridge, which enables applications to interact with other solutions cloud such as Amazon EC2 and S3 API and the API OpenStack to come.Tight integration with partners such as RightScale cloud management helps clients manage multi-cloud, hybrid platform that extends from the private in the public cloud data center.CloudStack 2.2 has more than 100 new features, which can all be viewed on the site Web of Cloud.com, to increase ease of use, capacity and improve performance.http://cloud.com/products/cloud-computing-software."Deploying on-site, private cloud gives the flexibility that they require around it services while offering the possibility of much more use in the data center, end users," explains Cloud.com CEO Sheng Liang. "With the progress on usability, scalability and management, CloudStack 2.2 businesses offer the fastest path to deploy and manage their own infrastructure cloud successfully." "We continue to benefit from the feedback of our customers to success of the large scale deployment and community open source to improve our solution".

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Amazon Cloud offer free networking tools - EnterpriseNetworkingPlanet

New Amazon Web Services networking tools will make it easier for users to manage secure connections between the data center and Amazon EC2 and S3 cloud computing platform. As indicated on the data center knowledge, the tools include a new graphical interface to help users to configure "virtual private clouds" using four predefined network architectures.

"Web evangelist Amazon Jeff Barr describes the new features of a blog note, describing the new version as"one"that can change very well in this way that you think about EC2 and how it can be put to use in your environment."

"" You can now create a network topology, in the cloud AWS that closely resembles that of your physical data center, including the public, private and DMZ subnets "wrote Barr." "" Instead of dealing with cables, routers and switches, you can design and instantiate your network by programming. You can use the Management Console AWS (including a new slick Wizard), command line tools or APIs. This means that you could store your layout of the whole of the network as a summary and then make the request. ""

Read the full story at the Centre of knowledge data

Read the Article

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Are cloud companies in denial of risk? -Wall Street Journal (blog)

Risk is one of the key, if not the key, questions for the people of switching to cloud services. Dare to put all my data there? Arik Hesseldahl from our sister site interviews of all things D Drew Bartkiewicz, a former employee of Salesforce.com (described as "already drank deep of the Kool-Aid cloud") who watched this field in great depth.

Mr. Bartkiewicz force share sale to work in the insurance industry, underwriting of insurance policies to technology companies as vice President for cyber and information security risks.

Its history unique work led him to start asking fundamental questions about cloud computing and its business models which should if nothing else to some potential customers of cloud pause and reposition cloud service providers-as diverse the force sales, Amazon Web ServicesAzur Microsoft and the like-to believe in something they rarely speak: risk.

Not to be confused with security. Talk to the Executive of every provider… of clouds and you will quickly discover that cloud providers take security seriously and they mean, because without it, they are out of business.

On the contrary, the question is this: If a cloud catastrophe happens-critical, financially valuable data are raped or exposed or destroyed on a large scale-who financially responsible for the damage caused to the business of the customer? Is the cloud provider, who has agreed to manage the data on the client's account? Is cloud computing or even a kind of use-your-own-risk of thing? The answer is, there is no clear answer. Bartkiewicz believes that the cloud computing industry will have to begin to answer it, and soon.

All things D: clouds are in denial of risk?

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Harris, EMC, Virtual computer to develop secure cloud offerings - Bloomberg

Harris Corp. (HRS), a provider of it services for the Government, said that it will team with security by EMC Corp. and the Virtual Computing Environment Co. division to produce secure cloud products.

The partnership aims to "further accelerate the adoption of the cloud as a service infrastructure" in the Government and businesses by adding more security features to ensure customers data is safe, Harris based in Melbourne, Floridasaid today.

U.S. Chief Information Officer Vivek Kundra pushes organizations to adopt cloud computing for networks and applications, in which organizations share computing resources managed by private operators. This initiative is part of a greater effort by the administration Obama to reduce spending in response to the Federal Government budget deficit.

The partnership will provide so-called cloud tenants services, where more than one organization shares a cloud platform.

"Inhibitors to the adoption of the cloud base are more secure concerns multilocataire," Bret Harman, Chief Technology Officer for the EMC security division said in the statement. "Organizations require insurance resources share does not speak of shared data.".

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Open networking Foundation pursues new standards - New York Times

The Group was called the Open Foundation of networking, hopes to standardize a set of technology pioneer at Stanford and the University of California, Berkeley and intended to make small and large programmable networks in the same way as individual computers are.

The amendments, if widely adopted, would have implications for telecommunications and enterprise data centers large networks, but also for small home networks. The advantages, proponents say, would be more flexible and secure networks that are less likely to suffer from congestion. One day, they say, networks might be cheaper to build and operate.

The new approach could allow for the establishment at the request "express lanes" for voice and data traffic is sensitive to both. Or he could let the big telecommunications companies, such as Verizon or AT & T, use the software to combine multiple optical fiber backbones temporarily for information particularly heavy loads and then it automatically separate when one hour of peak data.

For households, the new capabilities could let Internet service providers provide services to remote home control security or energy.

The organizers of the Foundation also said new technologies offer ways to improve the security of the computer and could potentially improve privacy in e-commerce and social networking markets. These markets are the uses the fastest growing network and computing resources.

While the new capabilities could be crucial for network engineers, consumers and business users the changes may not be more noticeable than the progress of the plumbing, heating and air conditioning. Everything that might better function, but most users cannot possibly step - or care - why or how.

The foundation of open networks include Broadcom, Brocade, Ciena, Cisco, Citrix, Dell, Deutsche Telekom, Ericsson, Facebook, Force10, Google, Hewlett-Packard, typewriters, Juniper, Marvell, Microsoft, NEC, Netgear, NTT, Riverbed Technology, Verizon, VMWare and Yahoo.

"This answers a question that the entire industry has had, and this is how you provide owners and operators of large networks with the flexibility of the control they want to build in a standardised manner," said Nick McKeown, Professor of electrical and computer engineering at Stanfordwhere his and colleagues at work is part of the technical foundations, called OpenFlow.

The effort is a departure from the traditional way, the works of the Internet. Designed by military and academic experts in the 1960s, the Internet was based on interconnected computers, send and receive data packets, paying little attention to the content and make a few distinctions among the different types of receptors of information and shippers.

Intelligence in the original Internet was supposed to reside in large part on the endpoints of the network - computers - while specialized routing computers were relatively dumb post offices of different size, mainly confined to the reading of addresses and the transfer of packets of data to the adjacent systems.

But these days, when the cloud computing means many information are stored and processed on computers on the network, there is a growing need for control systems smarter to orchestrate the behavior of thousands of routing machines. It will allow, for example, for managers of large networks to their network to give priority to certain types of data, perhaps to ensure the quality of the service or to add security to parts of a network of program.

Designers argue that, because OpenFlow should open hardware and software systems that control the flow of Internet packets of data, systems which have been closed and exclusive, it will produce a new cycle of innovation focused primarily on large computer systems known as cloud computers.

"It is a pragmatic solution," said David Farber, a computer scientist at Carnegie Mellon, who was one of the pioneers of the technology of data networking.

"The idea of mobile intelligence for network termination points was one of the original design of the Internet," said Mr. Farber. But he noted that as the advanced network to sophisticated advanced offer services through computers in centralized cloud, including the delivery of digital and video telephony, it became less possible to continue in relying on the design of decentralized network.

Mr. Farber noted that there were other research projects aimed at redesigning the Internet. For example, the National Science Foundation, support the initiative of OpenFlow, has funded the global environment for network Innovations, or GENI. Open flow seems to have generated support large industry, he said, but he has yet to prove itself on the market.

A number of companies of networking, including Cisco, Hewlett-Packard, and Juniper have already produced prototype systems that support the OpenFlow technology. In addition, at least a start-up in Silicon Valley, Nicira Networks, is currently testing the products of OpenFlow are supposed to enter the cloud computing market later this year.

"If you look really large companies such as Google and Amazon, they take really smart programmers and give them a problem such as research or the automation of storage and then turn the crank and occasional pops a large system", said Martin Casado, from Nicira Chief Technologist and a member of the research project at Stanford OpenFlow.

But Mr. Casado noted that, in the past, the part of the system that cannot be programmed was the network. "This customizes the network for the applications that are actually being implemented."

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EMC-Cisco cloud joint venture selects Texas for CA - Information Management

Management information online, March 17, 2011 Mel DuvallVirtual Computing environment (VCE), a joint venture of cloud launched by EMC and Cisco has selected Richardson, Texas, to serve as the company headquarters.The decision comes after the announcement of the Texas Enterprise Fund, a State Economic Development Fund, that it would provide an incentive of 2.45 million for startup. In return, VCE said it will invest approximately 35 million dollars in capital spending in the region and create nearly 430 local jobs.VCE Director General Michael Iris, "Texas is to create a conducive environment for an economy of solid state with initiatives like the Texas Enterprise Fund which give companies such as VCE attractive incentives to invest here for growth", said in a statement.AdvertisingVCE was launched by EMC and Cisco in November 2009 and also includes investments from Intel and VMware. Its mandate is to provide solutions and information technology products that rely on cloud computing to improve the cost and delivery.VCE to locate its headquarters in Richardson, it will work with the University of Texas, Dallas, recruit employees for the installation.A spokesman said the Dallas Business Journal VCE 430 jobs created in Richardson be jobs, transfers to other locations. The company currently employs approximately 800 offices in Texas, Massachusetts, California and Ireland.

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Why it is time to adopt the cloud now: IDC - eWeek

Why it is time to adopt the cloud now: IDC

SAN JOSE, California - Frontman IDC, Senior Vice-President and Chief Analyst of the Frank people, sees a significant fork in the road of TI in 2011, similar to the one that happened 25 years ago.

In 1986, PC and desktop computers have been 5 years and starting to make their way in daily use in dedicated corporate networks and home offices, replacing typewriters and text processing. The Internet to connect all them was still a decade away, but the groundwork was already be discarded for it.

"In 1986, mainframes and terminals was the standard." Coming up was a new class of device of the end user (PC), and new types of networks and computing platforms, led by the radically expanded PC users and uses, "people said to a full-house audience of approximately 1 200 15 March in his keynote address at the 46th IDC Directions Conference here at the Convention Center of" San Jose.

"Computer companies watched what was going on, made some strategic decisions and chose a direction." As you can imagine, some of them try what was going on properly, and some do not. Now, 25 years later, we are still at the crossroads, and take the correct path is also crucial that he was. »

People (photo), of course, was referring to traditional client-server computing vs. new generation it based on the software application and services via the Internet, otherwise known as cloud computing.

People and IDC are convinced that the time is the time that peripheral and components IT managers, system providers and service specialists must adopt the new model of combination of cloud systems it private/public/hybrid, mobile devices and services at the request of prepare their products and services for buyers with these preferences third platform.

The clear implication here: in 2011, it is either the cloud in a way or the highway.

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